Studio Overview
Character begins
with silhouette.
Avery Hats is an independent studio creating custom, handcrafted headwear for costume, performance, editorial and image-led projects.
Founded in 2020 by Henry Avery, the studio develops each piece around character, proportion and the visual language of the brief.
Founded
2020
Founder & Owner
Henry Avery
A signature range of sculpted felt silhouettes.
Independent Studio / Custom Headwear
Capabilities
Custom design &
development.
-
01
From concept or sketch
Development from costume drawings, visual references or an initial creative direction.
-
02
Hand-shaped construction
Felt crowns and brims formed and refined by hand.
-
03
Prototype-led approval
A first piece may be developed and approved before producing duplicates or a small run.
-
04
Remote collaboration
Measurements, references and approvals can be handled for international projects.
Available for international projects
Capabilities / Custom Design / Prototype / Remote Approval
Selected Capability
Formal silhouettes.
Top hats and structured felt forms developed for theatrical, period-informed and stylised costume worlds.
Proportion, crown height and brim treatment shape the authority of the piece.
Formal Forms / Top Hats / Theatrical Applications
Brand Language
Form becomes
character.
“
A crown, brim or deliberate asymmetry can establish status, menace, restraint or eccentricity before a character speaks.
Avery Hats treats silhouette as part of the costume language, not as an accessory added at the end.
Silhouette / Proportion / Presence
Craft Detail
Surface carries
history.
Distressing
Patina, ribbons, leather, chains and found details are used to support the identity of each piece.
Handmade Variation
The surface is allowed to feel handled, aged and specific rather than mechanically perfect.
Texture is evidence of the hand.
Surface / Patina / Distressing / Finishing
Selected Range
Western forms.
Wide brims, sculpted crowns and aged surfaces create strong profiles for camera, stage and editorial work.
Built around presence, not uniformity.
Western Range / Camera / Stage / Editorial
Selected Range
Distinct silhouettes,
consistent identity.
Aged Brown Form
Dark, restrained and period-informed.
Bone-Tone Western
A lighter palette with a distressed, character-led finish.
Custom silhouettes developed around character, costume and visual direction.
Selected Range / Comparative Silhouette
Special Applications
Sculptural pieces
for character worlds.
Some pieces are built less as accessories and more as objects of presence. Sculpted crowns, aged surfaces and symbolic details can turn headwear into a visual anchor for costume, camera or stage.
Character-Led Form
Designed around visual role, mood and silhouette.
Theatrical Surface
Patina, distressing and symbolic detail kept visible.
Camera / Stage Presence
A strong profile that can carry a scene or image.
Special Pieces / Sculptural Headwear / Character Objects
Collaboration Process
From brief to finished piece.
A clear approval path keeps custom work aligned with the visual world, deadline and practical needs of the production.
Brief
Costume sketch, reference images, intended character, head measurement and deadline.
Development
Silhouette, proportion, felt treatment and decorative direction are established.
Approval
Progress photographs or video are shared; changes are made before final sign-off.
Production
A single custom piece, prototype or approved multiples are completed for the project.
Available for international projects
Brief / Development / Approval / Production
Henry Avery
Founder, Owner
& Hatmaker
Henry Avery founded Avery Hats in 2020 with the belief that a hat could do more than complete a look; it could help create a character.
Inspired by cinema, theatre, historical silhouettes, western imagery and darker forms of visual storytelling, he approaches every piece as a handmade object with its own presence and identity. His work focuses on shaping felt into distinctive, character-driven hats built to carry a point of view.
Founded 2020
Character-Driven Headwear